
Beni Ourain Rug: Ivory Wool and Dark Lines from the Middle Atlas
Last updated
A Beni Ourain rug is one of the best-known Moroccan rugs outside Morocco: a field of ivory wool crossed by dark lines that form loose diamonds. It takes its name from the Beni Ourain, a group of Amazigh tribes of the north-eastern Middle Atlas. The design is spare enough to sit in almost any room, which is why it is so widely used, and so widely copied. This page explains what defines a Beni Ourain rug, how it differs from its neighbours, and how to live with one.
From the Atelier
Beni Ourain Rug currently in our collection 19

Beni Ouarain "Charcoal Labyrinth"
300 Γ 218 cm
β¬1,797

Ouarain "Ornate White"
378 Γ 183 cm
β¬4,671

Beni Ouarain "Solid Cream"
320 Γ 210 cm
β¬1,797

Beni Ouarain "Cream Passage"
300 Γ 220 cm
β¬1,797

Ouarain "White Ornament"
360 Γ 178 cm
β¬4,366

Beni Ouarain "Quiet Signs"
300 Γ 213 cm
β¬1,797

Ouarain "Grand Ornate"
366 Γ 191 cm
β¬4,710

Beni Ouarain "Carved Relief"
290 Γ 210 cm
β¬1,797

Ouarain "Prestige White"
380 Γ 179 cm
β¬4,600

Ouarain "Pure White"
362 Γ 166 cm
β¬4,125

Beni Ouarain "Concentric Void"
306 Γ 206 cm
β¬1,797

Beni Ouarain "Twin Triangles"
315 Γ 200 cm
β¬1,797

Beni Ouarain "Ink Diamonds"
310 Γ 210 cm
β¬1,797

Beni Ouarain "Charcoal Diamonds"
300 Γ 200 cm
β¬1,797

Beni Ouarain "Drawn Lattice"
300 Γ 205 cm
β¬1,797

Beni Ouarain "Pale Lattice"
320 Γ 200 cm
β¬1,797

Beni Ouarain "Olive Arches"
310 Γ 210 cm
β¬1,797

Beni Ouarain "Open Crossings"
310 Γ 206 cm
β¬1,797

Beni Ouarain "Whisper Grid"
315 Γ 205 cm
β¬1,797
What defines a Beni Ourain rug
The ground is ivory or cream. The drawing is in dark brown or black: lines, diamonds, a lattice, sometimes a few small signs scattered between them. There is usually no border. It is a pile rug, thick and soft underfoot rather than flat, and heavy for its size.
What it does not have is just as telling: no bright colour, no dense ornament, no symmetry. Lines start and stop where the weaver chose. One diamond is wider than the next. It is this looseness that copies get wrong. A printed or tufted rug in the Beni Ourain style repeats the same diamond exactly from edge to edge.
Beni Ourain, Beni Mrirt and Azilal: the difference
The three are often confused. A Beni Mrirt rug comes from the same mountains and is denser and heavier, with a very plain design: a few lines, or none at all. If you want the ivory look under a dining table or a desk, a Beni Mrirt is usually the more practical choice.
An Azilal rug comes from the High Atlas and is lighter, with coloured signs and diamonds. Where a Beni Ourain is calm, an Azilal is lively. The names describe traditions and not fixed recipes, so the borders between them are soft, and one rug can share the traits of two.
Where a Beni Ourain rug works
Almost anywhere you sit or walk barefoot. In a living room it brings light to the floor and lets furniture of any colour stand out. In a bedroom it is the first thing your feet touch in the morning. It suits pared-back rooms, and it also calms rooms with a lot going on.
Be realistic about ivory. It shows spills sooner than a dark or patterned rug. A lattice of dark lines hides more than a plain field does, but a Beni Ourain under a dining table in a house with small children is asking a lot of it. Vacuum with suction only, and blot spills at once with cold water.
Real Beni Ourain or Beni Ourain style
Turn the rug over. On a hand-knotted rug the pattern shows on the back, knot by knot and slightly uneven. A tufted rug has a cloth backing glued on. A machine-woven rug has a perfectly regular back and a fringe that is sewn on and is not part of the structure.
Then look at the front. Hand-knotted lines waver, the two halves of the rug do not mirror each other, and the measurements are odd figures such as 205 by 300 cm. None of these is a defect. A rug made of polypropylene or polyester is a style copy. There is nothing wrong with buying one, as long as you know what it is.
The Beni Ourain rugs in this selection
Twenty-two rugs. Seventeen have an ivory or cream ground, two are sand or taupe, and there is one each in terracotta, straw and faded vintage tones. More than half carry diamonds or a lattice, from the classic charcoal on ivory to two drawn tone on tone, which show only when light crosses the pile. Two have their pattern carved into the pile in relief, with no second colour at all, and one is a plain cream field.
Sixteen measure between 6 ft 5 in and 7 ft 3 in wide and 9 ft 6 in to 10 ft 6 in long. Five are long and narrow, from 5 ft 5 in to 6 ft 3 in wide and about 12 feet long, and one is smaller, at 4 ft 9 in by 8 ft 2 in. Each rug is one of a kind, with its exact measurements on its own page. Delivery is free worldwide, duties and taxes included.
What you can verify about us
- Origin
- Made in MoroccoHand-knotted Berber rugs from the Atlas regions. Every rug is one of a kind.
- Construction
- Hand-knotted woolVerified at every stage β never machine-tufted.
- Delivery
- Duties includedFree shipping; import duties and taxes are included in the price.
- Returns
- 14 daysIn condition received, full refund of the purchase price.
Frequently Asked
Questions
- What is a Beni Ourain rug?
- A hand-knotted wool rug from the Beni Ourain tribes of Morocco's Middle Atlas, with an ivory ground and dark lines or diamonds.
- Is Beni Ourain the same as Beni Ouarain?
- Yes. Both spellings refer to the same tribes and the same rugs.
- Are Beni Ourain rugs hard to keep clean?
- Ivory shows marks sooner than dark colours. Regular vacuuming with suction only and quick blotting of spills keep the rug in good condition.
- How can I tell a real Beni Ourain rug?
- The pattern is visible on the back, the lines are irregular, the fringe is part of the rug and the material is wool.
Sources & References
What this page rests on
- 1. Bruno Barbatti β textile historian β Tapis du Maroc β Le langage des symboles (1996) β Scheidegger & SpiessThe reference work on the symbolic vocabulary of Berber rug motifs.
- 2. Prosper Ricard β French Protectorate ethnographer β Corpus des tapis marocains (1923) β Service des Arts IndigΓ¨nes (1923β1934)The first systematic Western catalogue of Moroccan rug types. Still the working taxonomy.
- 3. Cynthia Becker β Boston University β Amazigh Arts in Morocco: Women Shaping Berber Identity (2006) β University of Texas PressAnthropological study of Atlas weaving as Amazigh women's craft tradition.
- 4. Leigh Minturn β The Economic Importance and Technological Complexity of Hand-Spinning and Hand-Weaving (1996)Cross-cultural anthropological study of hand-spinning and hand-weaving labour.
- 5. Wikidata β Beni Ourain (Q2898502)
- 6. Wikipedia β Moroccan rugs
- 7. Gebhart Blazek β Berber-arts.com β private collection and museum exhibition curator β Berber-arts.comAustrian collector and researcher; collection underlies multiple museum exhibitions.

The person behind the piece
βBefore you buy, Iβll send you a video of the actual rug in natural light β not a stock photo. I answer the messages myself.β
Iβm Youssef. I started ARINID because this market is full of middlemen and machine-made imitations sold as the real thing β and I grew up close enough to the looms to know the difference.
Every piece we list is one of a kind, hand-knotted in Morocco. If you want to talk through sizing for your room, Iβm on the other end of the message. A rug at this level is a thirty-year decision. You should be able to look the person selling it to you in the eye.
Youssef
Founder, ARINID
The next step
See every rug we currently offer
Each piece is hand-knotted in Morocco and delivered to your door, with shipping, duties and taxes included.