Hand-Knotted · Atlas Mountains · Morocco

400,000 knots.
Zero shortcuts.

Every rug in our collection is hand-knotted by artisans in the Atlas Mountains of Morocco. Virgin wool. Natural dyes. Months of continuous work. The result is a textile that outlasts everything around it.

Commission Your Own

Free Worldwide ShippingDuties Included14-Day Living Trial

The Craft

From fleece to floor.

No stage of the process is mechanised. Every step — from the raw wool to the finished rug — passes through human hands.

The Wool

Shorn from sheep grazing above 2,000 metres in the Atlas Mountains. The altitude produces a denser fleece — naturally lanolin-rich, antimicrobial, and extraordinarily soft. Hand-carded. Hand-spun. Never chemically treated.

The Loom

A vertical floor loom, unchanged for centuries. Warp threads stretched taut. The weaver sits cross-legged, tying each knot individually — a symmetric Turkish knot or an asymmetric Persian knot, depending on the tradition of her village.

The Knot

Between 40,000 and 160,000 knots per square metre. Each one tied by hand, cut with a small blade, beaten down with an iron comb. A large rug can contain over half a million individual knots. There is no shortcut.

The Finish

Washed in cold mountain water. Dried flat under the Atlas sun. Pile trimmed to uniform height with hand shears. Fringes twisted. Then inspected, measured, photographed, and certified.

3–6

months per rug

400K+

knots per rug

100%

virgin wool

50–100

year lifespan

The Collection

Every piece, one of one.

Hand-knotted by artisans in the Atlas Mountains. Virgin wool. Natural dyes. No two are alike. Shipped with Certificate of Origin.

Beni Mrirt

Beni Mrirt "Petite Ivory"

149 × 118 cm

€1,161

Beni Mrirt

Beni Mrirt "Narrow Taupe"

400 × 100 cm

€1,974

Beni Mrirt

Beni Mrirt "Linear Path"

219 × 167 cm

€1,818

Beni Mrirt

Beni Mrirt "Slender Lattice"

300 × 93 cm

€1,746

Beni Mrirt

Beni Mrirt "Rust Runner"

320 × 95 cm

€1,629

Beni Mrirt

Beni Mrirt "Teal Ornament"

300 × 95 cm

€1,564

Questions

What to know before you buy.

Turn it over. A handmade rug will show slight irregularities in the knot pattern on the reverse — this is the weaver's fingerprint. Machine-made rugs have perfectly uniform backs. Every ARINID rug ships with a Certificate of Origin documenting the weaver, village, materials, and knot density.

A handmade rug is a living object. The wool breathes, ages, and softens over decades. The natural lanolin repels stains. The irregularities in the weave create depth that no machine can replicate. These rugs are passed down through generations — they appreciate, not depreciate.

With basic care — vacuuming, rotation, prompt spill attention — a hand-knotted wool rug lasts 50 to 100 years. Many vintage Moroccan rugs in use today were woven in the 1940s and 1950s. The wool grows softer and the colours deepen with age.

Yes. Free shipping to over 40 countries, including the US, UK, Switzerland, Norway, and all EU countries. All customs duties and taxes are included in the displayed price, wherever we deliver. Delivery within 5–10 business days. The rug ships rolled, never folded.

Yes. Our bespoke configurator lets you specify exact dimensions, pile height, pattern, and material. We provide a design rendering for approval, then our artisans weave it over four to six weeks. Free delivery, duties included.