Middle Atlas Rugs: Beni Ourain, Beni Mguild and Beni Mrirt
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Middle Atlas rugs are the thick, wool-rich pile rugs of the northern mountains of Morocco. The Middle Atlas lies south of Fes and Meknes, a high country of plateaus, lakes and cedar forest where winter brings snow. Three of the best-known Moroccan rug types come from here, and although they are neighbours they are easy to tell apart: Beni Ourain is ivory, Beni Mguild is deeply coloured, and Beni Mrirt is dense and plain. This page describes the region, sets the three types side by side, and shows how many of each we hold.
From the Atelier
Currently in our collection
The region
The Middle Atlas runs north-east from the country around Khenifra towards Taza. Its towns include Azrou, Ifrane, Khenifra and Mrirt. It is sheep country, and wool has long been its chief material for clothing, tents, blankets and rugs.
The population is largely Amazigh, organised historically in tribes and confederations whose names survive in the rug types: the Beni Ourain in the north-east, the Beni Mguild around Azrou, the Zaiane around Khenifra. The names today describe styles as much as places.
Beni Ourain
The Beni Ourain rug is ivory or cream with drawing in dark brown or black: a loose lattice of diamonds, a few crossing lines, now and then a small sign. It has no border. It is the type known for a thick, soft pile.
It is the calmest of Moroccan rugs and the most widely imitated. In a room it works as a pale, textured background that lets furniture and art lead. Among Middle Atlas rugs it is the natural choice for living rooms and bedrooms.
Beni Mguild
The Beni Mguild rug is the coloured counterpart: a ground of deep red, burgundy, blue or violet, with a simple lattice, bands or blocks in a contrasting tone. Many are long in proportion.
Where a Beni Ourain brightens a room, a Beni Mguild warms it. It suits large, light rooms, libraries and studies, and it forgives spills that would mark ivory. Its long formats are useful in long rooms and wide halls.
Beni Mrirt
The Beni Mrirt rug takes its name from the town of Mrirt. It is denser and heavier than the other two, with a compact pile that people describe as velvety, and its design is restrained: a few lines, a faint grid, or nothing at all.
It is made in many colours, from ivory and sand through camel and terracotta to charcoal and green, and in the largest sizes. That makes it the practical Middle Atlas rug for dining rooms, big living rooms and contemporary interiors.
The Middle Atlas rugs in our collection
We hold 152 rugs of these three types. One hundred and nineteen are Beni Mrirt: thirty-three in sand or taupe, thirty in ivory or cream, twelve in camel, and fifty-four of them larger than 86 square feet. Twenty-two are Beni Ourain, seventeen of them on an ivory or cream ground.
Eleven are Beni Mguild: six in burgundy, four in blue and one in teal. The rugs shown on this page come from our whole collection. Each rug is one of a kind, with its exact measurements on its own page. Delivery is free worldwide, duties and taxes included.
What you can verify about us
- Origin
- Made in MoroccoHand-knotted Berber rugs from the Atlas regions. Every rug is one of a kind.
- Construction
- Hand-knotted woolVerified at every stage — never machine-tufted.
- Delivery
- Duties includedFree shipping; import duties and taxes are included in the price.
- Returns
- 14 daysIn condition received, full refund of the purchase price.
Frequently Asked
Questions
- What are Middle Atlas rugs?
- Thick hand-knotted wool rugs from the Middle Atlas of Morocco, chiefly Beni Ourain, Beni Mguild and Beni Mrirt.
- Which Middle Atlas rug is the softest?
- Beni Ourain is the type known for a thick, soft pile. Beni Mrirt is denser and firmer.
- Which is best for a dining room?
- Beni Mrirt, because its dense pile copes with chairs.
- Where is the Middle Atlas?
- In northern Morocco, south of Fes and Meknes, around Azrou, Ifrane and Khenifra.
Sources & References
What this page rests on
- 1. wikipedia — Middle Atlas
- 2. entity_facts18,000 km² area, 500-3,340 m altitude range
- 3. internal_researchCedar forest ecology and wool production link

The person behind the piece
“Before you buy, I’ll send you a video of the actual rug in natural light — not a stock photo. I answer the messages myself.”
I’m Youssef. I started ARINID because this market is full of middlemen and machine-made imitations sold as the real thing — and I grew up close enough to the looms to know the difference.
Every piece we list is one of a kind, hand-knotted in Morocco. If you want to talk through sizing for your room, I’m on the other end of the message. A rug at this level is a thirty-year decision. You should be able to look the person selling it to you in the eye.
Youssef
Founder, ARINID
The next step
See every rug we currently offer
Each piece is hand-knotted in Morocco and delivered to your door, with shipping, duties and taxes included.





